Ask ten people to imagine a label ‘inspired by the sea’ and almost all of them will picture the same thing: a navy blue, perhaps a white, maybe a turquoise stripe. There’s ... Read more
October arrives and something shifts in the way we look at things. The days grow shorter, we take our woollen jumpers out of the wardrobe, the afternoon light turns more golden and, ... Read more
In other articles, we’ve discussed how to choose the right typography and size for clothing labels, from a legibility and regulatory compliance perspective — that is, from a purely functional standpoint. However, ... Read more
Labels went from being a small piece of fabric or leather indicating the manufacturer and, at best, some information about composition or size, to small vessels of regulated information. However, throughout history ... Read more
Some brands you recognise without even looking. You walk into a shop, or open a parcel that’s been waiting for you for days, and before you’ve seen the logo you already know ... Read more
There’s a relationship between summer and certain colours or palettes that goes far beyond fashion. It’s an association built up over decades through advertising, cinema and popular culture — and, before all ... Read more
There was a time when the clothing label was almost exclusively functional: fibre composition, washing instructions, country of origin — information the consumer needed, or that the law required, and little else. ... Read more
Ask anyone in the industry whether a children’s clothing label is the same as an adult one, and the answer will be immediate: of course not. No one is going to say ... Read more
There is a silent problem in the fashion industry that repeats itself thousands of times every day: a well-made garment, crafted from quality materials, that reaches the consumer damaged because it was ... Read more
If you incorporate RFID or NFC labels into the garments you manufacture — or are considering doing so — you are probably already familiar with their advantages: real-time traceability, more precise stock ... Read more
