At first glance, many sportswear and casual clothing items may look quite similar – basic T-shirts, sweatshirts, leggings, or comfortable trousers. However, while the outward design may align with certain trends, the ... Read more
Striking a balance between seasonal collections and your brand’s unique style is not always easy. At times, a collection that strays too far from the brand’s essence may fail to connect with ... Read more
Launching a new fashion collection involves coordinating hundreds of details: choosing trendy colours, selecting the right materials, adjusting patterns for a perfect fit, organising photoshoots and advertising campaigns… Every garment goes through ... Read more
We’ve discussed on several occasions the role of clothing labels in brand perception and customer purchase decisions. But what happens when it comes to children’s fashion? Unlike adult fashion, where the end ... Read more
Elegir entre etiquetas impresas o tejidas es una decisión crucial para cualquier empresa fabricante de ropa. Aunque pueda parecer un aspecto secundario, esta elección influye directamente en la percepción del producto, la ... Read more
Clothing labels are much more than just a simple detail—they convey your brand’s identity, provide essential information about the garment, and can significantly impact customer perception. Choosing the right supplier for your ... Read more
Have you ever considered how the choice of label can influence the perception of your garments? Beyond being a functional element, labels serve as an extension of your brand’s identity. Factors like ... Read more
In the day-to-day operations of a fashion brand, there are countless details to focus on: designing collections, planning marketing strategies, and creating a seamless shopping experience in-store or online. Amid all this, ... Read more
What is the first thing your customers perceive when they hold a garment in their hands? And what impression does your brand leave beyond the design or price? Labels, those small elements ... Read more
Colour not only transforms what we see but also how we feel. This year, Pantone invites us to explore that emotional connection with PANTONE 17-1230 Mocha Mousse, a warm brown that symbolises ... Read more
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