In the day-to-day operations of a fashion brand, there are countless details to focus on: designing collections, planning marketing strategies, and creating a seamless shopping experience in-store or online. Amid all this, ... Read more

What is the first thing your customers perceive when they hold a garment in their hands? And what impression does your brand leave beyond the design or price? Labels, those small elements ... Read more

Colour not only transforms what we see but also how we feel. This year, Pantone invites us to explore that emotional connection with PANTONE 17-1230 Mocha Mousse, a warm brown that symbolises ... Read more

Did you know that the first registered clothing label dates back to 1886? It was created by Levi Strauss & Co. to reinforce their image of quality, branding their jeans with a ... Read more

Clothing labels are more than just a minor detail on garments. Beyond their impact on brand image and purchasing decisions, each label is governed by a set of regulations that, if not ... Read more

In the fashion industry, reducing production costs is a priority, but achieving this without compromising quality can be a challenge. Labels, though they might seem a minor detail, have a significant impact ... Read more

The environmental impact of the fashion industry has been at the centre of global discussions in recent years. As brands seek more sustainable solutions, one often overlooked but highly relevant aspect is ... Read more

Since their inception, clothing labels have served to identify manufacturers and provide information about care instructions and sizing. Over time, brands began to see their potential as marketing tools, incorporating logos, slogans, ... Read more

In the fashion world, every detail matters. It’s not just about the cut of the garment or the quality of the fabric: every visual or emotional element plays a crucial role in ... Read more

Clothing labels play a crucial role in the consumer’s purchasing decision: They not only serve to identify a garment, but also provide useful and necessary information. From material composition to care instructions, ... Read more