Indet Group 
Striking a balance between seasonal collections and your brand’s unique style is not always easy. At times, a collection that strays too far from the brand’s essence may fail to connect with your usual audience. On the other hand, when aiming to create something different for a new segment, how can you ensure it still … Read more
Launching a new fashion collection involves coordinating hundreds of details: choosing trendy colours, selecting the right materials, adjusting patterns for a perfect fit, organising photoshoots and advertising campaigns… Every garment goes through a meticulous process to ensure its success in the market. However, one element sometimes does not receive the same attention: the labels. And … Read more
We’ve discussed on several occasions the role of clothing labels in brand perception and customer purchase decisions. But what happens when it comes to children’s fashion? Unlike adult fashion, where the end consumer is the one who chooses, in the children’s sector, it is usually the parents or other adults who make the purchasing decision. … Read more
Elegir entre etiquetas impresas o tejidas es una decisión crucial para cualquier empresa fabricante de ropa. Aunque pueda parecer un aspecto secundario, esta elección influye directamente en la percepción del producto, la durabilidad del etiquetado y la comodidad del cliente. Muchas marcas se preguntan: ¿Es mejor una etiqueta impresa, que ofrece ligereza y versatilidad de … Read more
Clothing labels are much more than just a simple detail—they convey your brand’s identity, provide essential information about the garment, and can significantly impact customer perception. Choosing the right supplier for your labels is a decision that directly affects the quality of your products, the consistency of your brand, and even the environmental impact of … Read more
Have you ever considered how the choice of label can influence the perception of your garments? Beyond being a functional element, labels serve as an extension of your brand’s identity. Factors like image, comfort, durability, and even sustainability play a key role when deciding between thermal labels and sewn labels. Choosing the right label isn’t … Read more
In the day-to-day operations of a fashion brand, there are countless details to focus on: designing collections, planning marketing strategies, and creating a seamless shopping experience in-store or online. Amid all this, labels might seem like a minor detail. But have you ever wondered how much they impact your customers’ purchasing decisions? Labels are more … Read more
What is the first thing your customers perceive when they hold a garment in their hands? And what impression does your brand leave beyond the design or price? Labels, those small elements often overlooked, hold immense potential to reinforce your brand identity and create memorable experiences. What is sensory marketing, and why is it relevant … Read more
Colour not only transforms what we see but also how we feel. This year, Pantone invites us to explore that emotional connection with PANTONE 17-1230 Mocha Mousse, a warm brown that symbolises the pursuit of balance, comfort, and accessible luxury. Inspired by everyday pleasures such as cocoa, coffee, and chocolate, this shade reconnects us with … Read more
Did you know that the first registered clothing label dates back to 1886? It was created by Levi Strauss & Co. to reinforce their image of quality, branding their jeans with a leather label depicting two horses trying to break the garment’s resistance. What began as a simple branding strategy has evolved into an essential … Read more
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