Indet Group 
What is the first thing your customers perceive when they hold a garment in their hands? And what impression does your brand leave beyond the design or price? Labels, those small elements often overlooked, hold immense potential to reinforce your brand identity and create memorable experiences. What is sensory marketing, and why is it relevant … Read more
Colour not only transforms what we see but also how we feel. This year, Pantone invites us to explore that emotional connection with PANTONE 17-1230 Mocha Mousse, a warm brown that symbolises the pursuit of balance, comfort, and accessible luxury. Inspired by everyday pleasures such as cocoa, coffee, and chocolate, this shade reconnects us with … Read more
Did you know that the first registered clothing label dates back to 1886? It was created by Levi Strauss & Co. to reinforce their image of quality, branding their jeans with a leather label depicting two horses trying to break the garment’s resistance. What began as a simple branding strategy has evolved into an essential … Read more
Clothing labels are more than just a minor detail on garments. Beyond their impact on brand image and purchasing decisions, each label is governed by a set of regulations that, if not followed, can lead to issues in various markets. Understanding and adapting to these rules is essential to ensure that our products reach their … Read more
In the fashion industry, reducing production costs is a priority, but achieving this without compromising quality can be a challenge. Labels, though they might seem a minor detail, have a significant impact on overall costs. However, as with other aspects of textile production, simply focusing on cutting expenses isn’t enough. It’s essential to find the … Read more
The environmental impact of the fashion industry has been at the centre of global discussions in recent years. As brands seek more sustainable solutions, one often overlooked but highly relevant aspect is the role clothing labels play in recyclability. Despite their small size, labels can significantly affect a garment’s ability to be recycled. So, how … Read more
Since their inception, clothing labels have served to identify manufacturers and provide information about care instructions and sizing. Over time, brands began to see their potential as marketing tools, incorporating logos, slogans, and messages that convey the brand’s identity. Brands like Levi’s have made their red label an iconic symbol of quality and authenticity, accompanied … Read more
In the fashion world, every detail matters. It’s not just about the cut of the garment or the quality of the fabric: every visual or emotional element plays a crucial role in shaping how consumers perceive a brand. However, one of the most underestimated elements in this process is the design of clothing labels, particularly … Read more
Clothing labels play a crucial role in the consumer’s purchasing decision: They not only serve to identify a garment, but also provide useful and necessary information. From material composition to care instructions, every detail on the label is essential to ensure customer satisfaction and regulatory compliance. But what information should a clothing label include, what … Read more
The fashion industry faces increasing scrutiny over its environmental impact. From textile production to garment waste, each stage of the clothing lifecycle contributes significantly to pollution and environmental degradation. In response, many brands are adopting more sustainable practices, and one of these practices is the use of biodegradable materials in clothing labels. What does it … Read more
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